The Uniform Project

Here at Vivid City Marketing & Events, we're all about creativity. So when a friend sent me the link to this amazing site called The Uniform Project, I had to share it. I love when people combine their passion with community service. In this case, a woman named Sheena is wearing the same dress every day for a year, as an exercise in "sustainable fashion." (Don't worry, she has 7 different copies of the same dress, she's not wearing the very same dress every day!)

The Uniform project is a fundraiser for the Akanksha Foundation, which raises money to send underprivileged children in India to school. She is collecting donations online. And, followers from around the world send her accessories to wear each day. She takes a picture of each outfit and posts them online, and all of the accessories will be sold in an auction at the end of her project as a final fundraiser. What a great way to involve people from all over the world. Her year-long experiment continues until May 2010.

Check out the video for the project, and visit the website here.

The Uniform Project Trailer from The Uniform Project on Vimeo.