Thursday, February 18, 2010

Design at the Olympics


Say what you want about NBC's coverage (or lack thereof) of the Olympics this year, but it's hard to not get sucked into Olympic fever. In fact, I'm watching the Men's Half Pipe Final as I write this.
The Olympics are great not only for the sports, but the fanfare, branding and design, fashion, and the way the host city goes all out with new buildings.
Fast Company has a slideshow about design elements at the Olympics, and is is really interesting. Did you know the Olympics logo was picked as the winner in a contest of 1,600 entries?
The slideshow talks about the interesting new buildings, the US team's uniforms, and even the design of the medals, which are made of recovered gold, silver and bronze from computer motherboards.
What do you think about the 2010 Olympics? Check out the article here.

Tuesday, February 2, 2010

The Uniform Project

Here at Vivid City Marketing & Events, we're all about creativity. So when a friend sent me the link to this amazing site called The Uniform Project, I had to share it. I love when people combine their passion with community service. In this case, a woman named Sheena is wearing the same dress every day for a year, as an exercise in "sustainable fashion." (Don't worry, she has 7 different copies of the same dress, she's not wearing the very same dress every day!)

The Uniform project is a fundraiser for the Akanksha Foundation, which raises money to send underprivileged children in India to school. She is collecting donations online. And, followers from around the world send her accessories to wear each day. She takes a picture of each outfit and posts them online, and all of the accessories will be sold in an auction at the end of her project as a final fundraiser. What a great way to involve people from all over the world. Her year-long experiment continues until May 2010.

Check out the video for the project, and visit the website here.


The Uniform Project Trailer from The Uniform Project on Vimeo.