Color!

I'm always interested in how advertising and marketing uses color to enhance, clarify, and create campaigns. In my past life as a photography buyer, I spent so much time doing photo research that I could pick out where most images in print campaigns I'd see around town came from. I am still on the email lists of quite a few stock photography houses, and I just recently received a case study from Aurora Photos about a campaign they did for a neighborhood bank in Maine. They did TV ads, print ads, brochures, and other collateral. I think the campaign has so much vibrancy and energy that they would have missed with a "quieter" color palate. The bank has even reported a direct return on investment. Check it out!