Web Trends for 2010

As the year winds down, not only do we review the past year, but also look to the upcoming promise of the New Year. 2009 brought us many online trends including tweeting and ‘unfriending’ but what will 2010 hold? Mashable is a Social Media blog I started reading about 6 months ago and have seen some great posts from their contributors. Their CEO, Pete Cashmore has some thoughts on what will be big 2010. Not only am I excited to see if his predictions come true, I am excited to try some of them out – especially the flexibility that cloud computing can hold. Check it out

Color!

I'm always interested in how advertising and marketing uses color to enhance, clarify, and create campaigns. In my past life as a photography buyer, I spent so much time doing photo research that I could pick out where most images in print campaigns I'd see around town came from. I am still on the email lists of quite a few stock photography houses, and I just recently received a case study from Aurora Photos about a campaign they did for a neighborhood bank in Maine. They did TV ads, print ads, brochures, and other collateral. I think the campaign has so much vibrancy and energy that they would have missed with a "quieter" color palate. The bank has even reported a direct return on investment. Check it out!