Social Media here to stay?

I found this really interesting video on YouTube today about social media and its effect on marketing and advertising. As more and more companies are learning how to market their product or service through social media, some experts are wondering if social media is just a fad, or something that will be a permanent change in the way we do business.

This video is really well done, and makes you think about the way social media affects our daily lives. Check it out.